ARC's 1st Law: As a "progressive" online discussion grows longer, the probability of a nefarious reference to Karl Rove approaches one

Thursday, July 14, 2005

Hollywood Sucks

There's been much handwringing by the media over why the hollywood box office receipts are down. (I've commented on this previously here. ) I just watched Squawk Box on CNBC this am and they were talking to the CEO of Imax which has fought off this trend. He attributes this to the fact that the Imax format is more attractive to viewers.

Now, Imax is great and all, but it certainly is focused on a certain film genre (action, documentaries with expansive landscapes (space, nature, war, etc) and is probably not suited for your average romantic comedy.

But, can someone answer me this question:
Would the prosepects of seeing The Bad News Bears in Imax format pull you out of your house any more than if it was presented to you on a "normal" big screen?

Here is the problem with Hollywood and the fact that all of the execs haven't mentioned this is worrisome and likely means that the trend will continue - THEIR MOVIES SUCK!

As Hollywood continues to push re-warmed content from the 1970s (Dukes of Hazzard, Herbie, Bad News Bears, Scooby, Charlies Angels, ad infinitum), it is unlikely that they'lll change the current box office stats. Those that grew up during the 70s remember how bad those shows were and don't want to see that crap again and their target demographic (13 year old male) is too busy buried in his X-box to head to the theater - and targeting this demographic may be a mistake. It seems to me that the marketing prowess in Hollywood is so poor these days that they can't see the forest for the trees.

Evan Coyne Maloney at Brain-Terminal saw an LA Times piece which suggested that Hollywood's poor performance might, just might, be due to the fact that Hollywood seems to twist almost any plot-line to offend their target demographic.

I go back to this adage:
You can candycoat a turd, but it's still a turd.

Your Co-Conspirator,
ARC: St Wendeler